Charlie
The central hub that brings together your sales data

A loyalty programme is an obvious way to attract new customers. By increasing the loyalty of existing customers, you can turn them into ambassadors who will recommend your shop to friends and acquaintances. With Charlie, TSG has developed a comprehensive loyalty package, allowing you to offer savings on fuel, in-store goods or a combination of both. The loyalty dashboard provides you with an easy and effective way to manage your campaigns tailored to your target audience.

A dedicated landing page for your customers

As part of the Charlie loyalty scheme, you can have a dedicated website where your customers can access a private area. Give your customers a loyalty card and they will be able to register it themselves on the website. You can customise the site to suit your requirements via the MyCharlie loyalty portal. Furthermore, you can manage translations, text and images. Charlie Loyalty enables you to share the latest information about new initiatives with your customers in a flexible and personalised way.

Coffee machines at petrol stations are used extensively, and as a result, there is a risk that problems may arise with them. If payment is made via the till, it can be difficult to ensure that the correct products are being taken. It can be difficult to keep track of consumption by friends and family, and if there is a coin slot, this must also be managed.

The Charlie checkpoint controls CoffeePay

How much of a help would it be if you could manage all this data in one central location? With CoffeePay, you can make Charlie the hub that ensures you have a clear overview of all your data. You can pay via NFC, in cash, using a barcode and even with your fingerprint. With centralised management, you can easily update prices and products, and Charlie ensures that sales data is delivered to the back-office system in the same format as from the POS.

With the Charlie sales dashboard, you get a clear overview of sales of related products, and it’s quick and easy to change prices and products. The dashboard is easy to navigate, and you can switch freely between time periods and categories.