Case
Northumberland Station
Located in Alnwick, in Northern England, on the busy A1 motorway, the impressive 3,000 square foot Northumberland service station has 12 multi-product Quantium dispensers and a number of busy HGV lanes. All pumps on site are from Tokheim, and a number of these have been fitted with TSG’s media screens. TSG has provided the Northumberland service station with its latest media solution, the T-Media, which is a cloud-based, online application that enables the station to organise and play media on its dispensers.
Boosting shop sales through media
With 33 years“ experience in the industry, the site’s Operations Manager, Joyce Hodgson, believes that the introduction of the TSG’s media screens on the pumps has had a positive impact on the site’s sales. With retail sales up by 42% and fuel sales rising week on week, Joyce says that T-Media has helped boost revenue in a number of key areas and that “since we installed the media screens, the response has meant our promotions have performed very well.”.
”Our site is 70%, so the meal deals with Wild Bean and Spar are going very, very well here. The customers really connect with them; they do read the details because even if a promotion has ended, they’ll still come and ask for it… sales have been better than expected.”
Since we installed the media screens, our promotions have been performing very well. Customers really connect with them; they do read the information because even if a promotion has ended, they still come and ask for it. Sales have been better than expected.
As easy as 1-2-3
With three distinct modes, the screens ensure that the service station conveys the right message to the customer at the right time. Mode 1, whilst the pump is idle – the screen displays safety messages; Mode 2, whilst the pump is dispensing fuel – the screen displays promotional material; and Mode 3, once refuelling has finished, the screen displays details such as the pump number, final transaction details, etc., to ensure that the flow of customers is as smooth as possible.
Tokheim has also ensured that the T-Media is as user-friendly as possible. You simply upload the content you want to display, drag it into a playlist and schedule when you want it to run, then let it play to bring your forecourt to life. As it is web-based, this can be done from anywhere in the world on a PC, tablet or mobile. Joyce says, “I find T-media very easy; I was a little nervous about it at first, but it’s very self-explanatory and very simple.”
Ongoing support from Tokheim
However, as she was new to T-media, Joyce felt it was important to have reliable service and support when needed. She says that TSG’s training and support “has been second to none”. Joyce says that she discussed the installation of the new media solution with the board of directors before the site was built and that they are very pleased with the result. She says, “We’ve seen a very good return on our investment for all the media shown”.
