Digital media at TSG Ireland
The forecourt and convenience store sector is highly competitive; accordingly, retailers must develop a unique promotional strategy to help set their premises apart from the rest. Since 2020, convenience stores have seen impressive sales growth, as they are typically less crowded than supermarkets, allowing customers to enjoy a quicker shopping experience.
The local forecourt’s convenience store is just that: convenient. These stores aren’t generally where customers go to browse, the likelihood is the shoppers are visiting for something specific. This standard consumer characteristic makes profitability a challenge for many of the smaller sites. However, by raising the customer experience with the introduction of fresh, healthy food items, it is possible to shift this behaviour, driving incremental sales and business growth. Digital media at the pump can help raise customer awareness of new products and site owners manage perishable stocks. Items with a short shelf life might be featured as a daily special, and a store with surplus produce might run a local promotion.
T-Media™ is flexible and easy to use, making it the perfect tool to promote in-store products, capturing the undivided attention of the customer whilst they refuel.