Moving with the customer
The shift from petrol stations to mobility hubs demands a change in sales mix – with an offering that goes beyond energy to meet new customer demands. Service stations have the opportunity to serve a wide range of customers, whether they need to pick up everyday essentials on the way home or find a special gift when heading to a party. The introduction of new elements in the forecourt requires a new set of solutions that consolidate all equipment and networks, providing better forecourt control with a POS system that oversees the entire operation. By looking beyond fuel and electricity and making decisions centred on customers’ wider needs, managers can offer exclusive benefits that increase drivers’ loyalty.