At Foodstation by Breakpoint, it’s all about the experience. That’s why the focus is on a warm welcome, a clean environment and excellent customer service. By automating the ordering process, employees can focus more on the customers. In the beginning, G&V Energy group was cautious. An ordering kiosk should not scare customers away. The ordering kiosks therefore had to be functional as well as customer-friendly. This location would serve as a pilot for their other Foodstations.
Order kiosk is the key ingredient for G&V’s Foodstation by Breakpoint.
Project overview.
The solution delivered by TSG.
The Order Kiosk was the solution to the G&V Energy group’s request. This ordering kiosk not only takes orders, but also helps the operator to generate higher turnover. Where employees may be somewhat reserved, the Order Kiosk assists with up-selling and cross-selling products. This encourages customers to purchase more.
In addition, this ordering kiosk is a real eye-catcher. With its sleek, white and elegant design, the device integrates beautifully into the open atmosphere of the restaurant. It is a subtle eye-catcher that attracts attention without being overbearing. Thanks to its modern look, customers are immediately drawn to it and find their way to the Order Kiosk naturally.
During the project, we took care of everything for the client. This is because we actively contribute ideas to the overall concept. ‘They really listened to us as a customer. In this proof of concept, we encountered a number of issues, and these were immediately picked up — with follow-up, feedback and adjustments where necessary. That is greatly appreciated,’ says Josse, Innovation Manager at G&V Energy Group.
Results and Impact.
‘We have evolved from standard sandwiches to a more extensive range including burgers, pasta dishes and even sushi,’ explains Josse. ‘Thanks to the order kiosk, we can offer this wider range more smoothly without putting extra pressure on our staff. The order kiosk also encourages upselling through attractive promotions and smart suggestions, which increases the average spend per customer by up to 20%. We notice an increase in turnover, especially during the weekend,’ says Josse Desauw.
‘This is just the beginning,’ he continues. “In addition, this project paves the way for us to confidently scale up to other locations in the future. For example, we are looking at our branch on Noorderlaan, where the current bakery is reaching its physical limits and long queues are forming. An ordering kiosk could relieve the pressure there and make us more flexible and faster during peak times.
Innovation Manager, G&V Energy Group. "They really listened to us as customers. We encountered a number of issues during this proof of concept, and they were addressed immediately."
